What makes a great CMO
1.
Driving growth
Creating plans for sustainable revenue.
2.
Marketing Capabilities
Balancing in-house and external marketing resources.
3.
Product offering innovation
Innovating product delivery to meet & create market demands.
4.
Data insight optimisation
Using data to enhance customer experience and messaging.
5.
Brand narrative ownership
Managing the emotional connection between brand and stakeholder.
When you need the many key functions of a marketing department to perform, putting all the accountability on one individual and expecting universal success seems like a flawed model…
Doesn't it?
Our founding story
Across our founding team’s experience as service providers we often felt that we were brought onto projects too late – at the engagement phase. Such as being brought in to assist in the launch of software products post-development, where a product-market fit had not been verified or where key onboarding features had not been considered.
The result of such examples is that marketing activities become superficial advertising initiatives. Marketing should serve as part of development; working to establish the business case, before trying to engage an audience.
Our founding premise
Top marketing talent tends to work for agencies, or themselves, allowing them to work on a variety of projects for different clients. This leaves in-house teams with skill gaps that organisations try to fill by hiring agencies, leaving them with the double cost of both their internal teams and agencies.
Additionally, the responsibility of a marketing department's success falls on the Chief Marketing Officer (CMO), a single person who cannot realistically possess all the competencies needed to manage every aspect of a modern marketing function.
We launched M/O to combat the lapses in the client-supplier value relationship, as well as to offer a more comprehensive leadership solution than what the traditional CMO model can deliver.
Together we have over 65 years of experience in business and brand development, entrepreneurship, and award-winning creative work. Our mission is to own your brand and marketing efforts, allowing you to focus on your vision, strategy, and effective decision-making.
Aligro Planet Acquisitions Company (APAC), Almi, Bitprop, CRS Technologies, Celbux, Club Travel, Continental AG, Douglas Knowledge Partners, Dunkin Donuts, FCB Africa, FrieslandCampina, Google, Heineken Beverages, Investec, M&C Saatchi, Mastercard Strive, MiMarkits Group, Minimalist Labs (Less is More), MultiChoice Kenya, Ogilvy, Ospreys Rugby Club, Outsourced CFO (OCFO), Publicis Groupe Africa, Reebok, South African Breweries (SAB), TaskRunner, Toyota, TrueNav (Prev. Uthetha Telecoms), UpSkill Universe, Volkswagen, WeChat, World Agroforestry Centre (ICRAF), and YouTube.
Our leadership team
Simon Säll
Managing Director
I love business and solving complex challenges through a mix of design thinking, commerce, and a good heart. For over a decade I have delivered projects and campaigns for multiple global brands across EMEA and SSA.
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Throughout our careers we have built out an extensive network of experts that we regularly lean on in support of our clients, giving us the flexibility to readily scale our capacity in times of need.
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We balance cost and expertise by providing integrated specialist leadership at CMO-level pricing. We create the brief, develop the strategy, and manage implementation.